Inside Noom's LinkedIn Presence: How a Behavior Change Company Builds Its Professional Brand
A close look at how Noom uses LinkedIn to connect with talent, share its mission, and position itself as a leader in digital health and what professionals can learn from its approach.
There is something quietly instructive about watching a health technology company build its presence on a professional networking platform. Noom the behavior change company best known for its weight-loss app has accumulated more than 133,000 followers on LinkedIn, a platform where wellness brands don't always feel at home. Yet Noom has made LinkedIn work for them, using it not just as a job board or brand billboard, but as a place to tell the story of who they are and who they want to become. This piece traces...
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